News, insights and inspiration about customer engagement.

Welcome to the Social Economy

by Chris Krasovich on November 3, 2011

Ladies and gentlemen, welcome to the future: A place where purchasing decisions are motivated and informed by your online interactions with people far and near via social. This definition may not fit all consumers, but it applies to an audience that is increasing and is changing the way we do business. Are you ready for that? If not, it’s time to catch up. It’s no longer about broadcasting a message you hope will soak in, remember? It’s about creating content that serves to inspire consumer advocates who will believe in your brand because of who you are and what you do as well as what you sell. Reaching them is how you will reach their friends, their colleagues, their contacts, and more.

Props to the peeps at M Booth and Beyond for the data that this infographic was based on and to Mashable for highlighting the different types of sharers contributing to the new social economy with this piece.

Science of Sharing


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