News, insights and inspiration about customer engagement.

The Color Purple

by Steve Radtke on October 25, 2012

When most people hear that a company has legally trademarked the use of a specific color, it tends to shock them. They assume it means no one else can use that color. On anything. Ever again. You paint your house Tiffany Blue. You get Tiffany lawyers pounding on your Tiffany Blue door.


Mind the Gap

by Scott Kurtz on October 7, 2010

In a building overflowing with creative-minded individuals, sometimes an event comes along that gets our collective juices flowing. Mere minutes after its public unveiling, GSers were busy creating their homages to the new Gap logo. Below are some of our favorites.