Improve the quality of your storytelling and professional communications by avoiding these common grammar and punctuation errors.
News, insights and inspiration about customer engagement.
It’s commonly understood that having an analytics tool, like Google Analytics, on your website is a must. Less commonly understood is what this type of tool is good for and what it’s not. In order to understand user behavior, something like Google Analytics should be only one of the tools in your toolbox. Let’s discuss the types of things we should understand about our users and what the best tools for the job might be.
Virtual reality is an exciting technology that marketers are beginning to embrace. While this new channel is exciting for brands, it can be challenging to understand how it relates to your audience. By leveraging a few key guiding principles, your brand can stay on the right path to a successful VR approach.
“The essence of strategy is choosing what not to do.” This is true of strategic planning on every level and certainly true of digital business strategy. Tough choices must be made, including whether to pursue either a customer engagement strategy or a digitized solutions strategy.
Readers don’t really care how important your content is. They only care how it benefits them. Here are five ways to make your content more compelling and engage your readers.
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