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Google Analytics: The Right Tool for Some Jobs … Not All Jobs

by Bob Prohaska on May 4, 2017

It’s commonly understood that having an analytics tool, like Google Analytics, on your website is a must. Less commonly understood is what this type of tool is good for and what it’s not. In order to understand user behavior, something like Google Analytics should be only one of the tools in your toolbox. Let’s discuss the types of things we should understand about our users and what the best tools for the job might be.